You'd have to be on another planet to have not heard of Twitter- but do you really know how to use it for your business? If used well Twitter can be a free treat for your business but if you miss all the tricks it can be detrimental.
So here is a step by step guide of how to get the most out of Twitter.
Focus in on getting followers and in particular the right type of followers! The best way to gain followers is by following other people as they will usually follow you back and it also means other users will see you too.
Follow:
? Potential clients: local (national) businesses, schools, individuals.
? Look at similar companies and see who is following them and then follow any that look relevant and are not 'spammers'
.
? Do twitter searches for words relevant to your field/industry then follow users who are talking about these types of things.
Even when you only have a few followers you should still tweet regularly and not be put off by the fact not many users are seeing what you tweet. The more you tweet the more likely it is that users will follow you.
Things to tweet
? Company news:
- Announcing new client relationships.
- Announcing events.
- Announcing achievements.
- Thank-you's.
- Announcing new staff.
? Facts and figures about general industry news, spread knowledge.
? Blow your own trumpet, what good things has the company and its employees achieved.
? Reactions to general goings on and current news and events.
? Questions about people to encourage people to interact.
? Links to interesting articles.
? Links to your blog and site.
Hopefully these tips will help you get on the right track, and really optimise Twitter to help grow your audience.
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